It looks like the Love Food Hate Waste campaign is gaining support, with Ministers saying that supermarkets' buy-one-get-one-free offers should be scrapped and replaced with half price offers.
It is estimated that cutting out unnecessary wastage would be the equivalent to removing one fifth of traffic from the UK's roads.
It was only a few months ago that Birmingham City Council pledged their support to the Love Food Hate Waste campaign as a study by revealed that £10 billion pounds worth of food is being thrown away each year.
WRAP (Waste and Resources Action Programme) state that we throw away one third of food we buy each year, roughly £420-£610 dependant on the household.
One of the reasons behind the readiness to throw unused food away is due to the lack of knowledge on the subject, as most people believe that food waste is a benign substance and that it just rots away in the landfill, so perhaps this move will bring the problem to the public’s attention.
Love Food Hate Waste also have their top ten tips on how to reduce food waste.